Meet the Team

Jason Koffler – Managing Director

Jason Koffler knows the power protection industry inside out. He started out at North West-based power manufacturer and reseller Galatrek in 1991 and soon established himself as a motivated and enthusiastic team player, leader and power sales professional. He went on to fulfil strategic and high-profile sales and marketing roles within some of the industry’s leading providers, including: EATON Corporation and MGE UPS Systems. During 2009 he worked for the Global Integration team of Eaton, incorporating the single phase distribution business unit into Eaton, following the purchase of APC by Schneider Electric.

Koffler is also a skilled marketer in the power sector, achieving an MBA and post-graduate diploma from the Chartered Institute of Marketing (CIM), he is also an Fellow of the Chartered Institute of Marketing. He has a BA Honours degree in Three-Dimensional design from the University of Wales.

Cliff Cheetham – Operations and Service Delivery Manager

Cliff Cheetham has dedicated his career to the technology sector for over 21 years, establishing a reputation as a “can do” manager, relationship builder and analytical problem solver. He is accomplished at turning difficult situations around. He has worked for companies that supply technology and solutions across the board, including Sweex BV, CCI Distribution, TNWA Group and eBuyer UK. From gaming devices to large-scale power protection systems for the most critical installations, Cheetham has experience in sales, marketing and vendor management. He is consummate in establishing and developing sales channels with a view to improving the overall customer experience, quality and service levels of his employer in each case and delivering superb customer support.

At Critical Power Supplies, he is customer facing and uses his talent and experience to help them better understand what they need and steer them towards the correct solution so that they can acquire a system that meets their needs perfectly. Often, customers themselves don’t fully appreciate what their issues are and what kind of solution they require. An important aspect of Cheetham’s role is to co-ordinate and manage Critical Power Supply’s standards compliance (ISO 9001, ISO 18001 and ISO 14001) and Safe Contractor. He is also responsible for ensuring that all work carried out is done so within the customer’s health & safety remit.

James Bird – Sales Engineer UK & Export

James joined the company in May 2013 and works from our Thame HQ, responsible for internal sales and new clients. Previously James worked in the financial sector and holds a gliders pilot license.

Maria Bassett – Finance including Credit Control

Maria joined the company in November 2012 and is based at our Thame HQ, responsible for all matters relating to day to day sales invoicing and purchase ledger, debt collection. She is used to working in fast passed entrepreneurial companies and lives locally in Thame.

Sarah Stone – Client Support

Sarah joined the company in January 2013 and is based at our Thame HQ, responsible for all matters relating to day to day Client Support. She is used to working with Clients from a range of industries and delivery first class Client Support.

Michelle Winrow – Client Support

Michelle joined the company in 2014 and is based at our Thame HQ, responsible for all matters relating to day to day Client Support and liasing with the sales team.

Fernando Orlando – Marketing and Marcoms

Fernando Orland joined the company in August 2014 and is from Cancun on a work placement with us from one of our international partners. Fernandao handles all marketing topics for the company and is passionate about everything he touches, however he has been told not to drill to deeply into potential marketing suppliers as this could frighten them away.

Alan Winrow – Lead Installation Engineer

Alan joined the company in July 2014 and is based at our Thame HQ, responsible for all matters concerning Electrical Installation and Site Services. Alan joins with a wealth of knowledge concerning Three Phase and Single Phase Installations.

Kevin Clark & Sean – Project engineer

Kev helps our sales team to carryout site audits, scope works to be carried out and co-ordinates the work with our growing customer base. Kev brings with him a world class mentality for infrastructure work and has worked with a range of clients from international pharmaceutical companies to Police forces.

Crtiical ECO Alternative Energy