About us - Critical Power Supplies

About us

We are here for you at any time of the day or night to assist with any issues you may have.

At Critical Power Supplies, we have what it takes to provide the right power supplies, project management and support for your business. As the leading independent UK multi-brand supplier, our 30 years of of experience implementing power protection solutions make us the top choice for your diverse technology needs.

We operate across a broad range of platforms, serving clients ranging from corporates to end-users, surveyors, electrical contractors, distributors, resellers and more. We understand the vital need for sustainable uptime and power continuity in today’s fast-paced business environments.

What Does This Mean for Your Business?

Whether you run a hospital, data centre, financial institution, manufacturing company or any other type of organisation, we know how critical it is to keep business processes running at all times while maintaining a high level of security. Critical data mustn’t be compromised in any way. We have the experience, services and products necessary to ensure your power continuity, no matter what happens.

Here at Critical Power Supplies, we pride ourselves on:

  • Going that extra mile
  • Valuing people and building relationships
  • Understanding the importance of pre and post-sales support

Since we are manufacturer-independent, we choose the best solution for your company, ensuring sustainable operation, and we supply the energy-efficient products and services you need for you to continue to do what you do.

Our Products

Whether you need a solution for standby power, fuel cells, or an open/closed generator (300 VA to 6MVA), we offer a broad range of products to meet any need big or small. This includes an extensive off-the-shelf stock of critical parts, spares and ancillary products.

We offer next day delivery, providing fast product supply for routine and preventative maintenance. Our power solutions are backed by an extensive service network, enabling us to provide 24/7 support and monitoring. Additionally, our UPS and generator systems are the most environmentally friendly and efficient products of their kind on the market.

Project Management Services

We understand the complexities of power protection and how frustrating it can be when you are required to deal with several suppliers all at the same time, are unfamiliar with industry jargon and are unsure of what constitutes a realistic timescale.

Let our experienced project management team offer their services to support the entire process from beginning to end. We’ll liaise with suppliers, making us your only point of contact.

Turnkey Solutions

At Critical Power Supplies, we take the time to truly understand your power protection needs. This ensures you are equipped with the right UPS solution for your company, giving you the certainty of business continuity when you need it most.

Our broad range of services is configured so you can use either the full power solutions package or select only those services you require. Our services can include providing a single component, supplying a generator, completing site surveys, etc. Whether we provide only specific services or manage the project in its entirety, we are dedicated to getting it right the first time.

Our Team

All members of our management team possess the specialised knowledge and vast experience to outfit businesses with the right power solutions and ensure equipment remains up and running at all times. Key members include:

Jason Koffler – Managing Director

Jason Koffler knows the power supply industry like no other. Starting at North West-based power manufacturer and reseller Galatrek in 1991, he quickly built a reputation as an enthusiastic and motivated team player and sales professional. Subsequently, he filled many high-profile sales and marketing roles for leading industry providers. These include MGE UPS Systems and EATON Corporation.

Koffler also exhibits superb marketing skills in the power sector, holding an MBA from the Chartered Institute of Marketing and a BA Honours degree in Three-Dimensional Design from the University of Wales. And is a Member of the IET.

Maria Bassett – Finance Director

Maria has been with the company since 2012 and is responsible for all things finance, including sales and invoicing. She is accustomed to working in fast-paced companies and ensuring all financial needs are met.

Callum White – Sales Director

Callum has been with the company since 2016 and is responsible for leading our sales team in company outreach through new and innovative ideas. And holds DCS qualifications.

Paul Smith – Head of Service

Paul Smith brings a wealth of experience and being a process driven professional turns any service call into a re-assuring advocate of our service team and their capabilities.

Lorraine Coates – ISO and Quality Standards

Lorraine ensures that all products and services meet customer requirements per the ISO 9001 Standard.

What We Do

Here at Critical Power Supplies, we take care of secure power needs for businesses in all industries. We assure flexible power protection in all areas, meeting multiple requirements and providing continuous uptime so critical systems remain available. We carry everything you need to support your uninterruptable power supply (UPS), including:

  • Critical Power UPS
  • Emergency Lighting
  • Voltage Optimisation
  • STS Solutions
  • Power Conditioners
  • Power Distribution Units
  • Standby Back-up Systems
  • Connectivity Packages

We also offer several project management services, such as:

  • Power continuity planning & design
  • Logistics, location & relocation
  • Site surveys
  • Installation & commissioning
  • UPS health checks
  • Maintenance & monitoring plans
  • Battery testing & replacement
  • Inspection, repair & upgrade
  • Hire and rental
  • Warranties & extensions
  • Factory witness testing
  • Removal & recycling


At Critical Power Supplies, we always strive to educate customers on our products and how they will benefit from having the right solutions in place. Our goals are:

  • Always conduct business with ethics and high-quality customer service in mind
  • Maintain the highest standards at all times when working with customers
  • Adhere to all relevant laws and regulations to ensure safety standards are met

We focus on customer satisfaction and education, providing continued support on all of the products and services.


We work hard to maintain an engaging community where equal opportunities and the sharing of ideas are promoted. Our employee handbook outlines the policies we have put in place to ensure an environment where people can easily connect to develop strategies for improving products, services and customer outcomes.

We are heavily invested in our community, forging relationships with those around us by participating in fundraising initiatives with local charities, volunteer work and community outreach.


Our work environment promotes equal opportunities for everyone, offering plenty of room for growth. We value positive interaction among employees and foster team building through the exchange of thoughts and ideas. This enables employees from different sectors of our company to learn about all aspects of the industry so they may better assist the customers they serve.


At Critical Power Supplies, we are always conscious of the environments in which we work and live. We perform all work tasks with future generations in mind, always considering how what we do today will impact tomorrow. All our work practices reflect features of sustainable industries. These include:

  • Energy efficiency
  • Resource conservation
  • Safe and skill-enhancing working conditions
  • Safe and environmentally compatible materials

As a company, we promote water conservation, recycling, health and safety and the importance of conserving energy. We seek to protect our planet by utilising the safest materials possible and adopting the most environmentally conscious mindset.


Critical Power Supplies is committed to ensuring compliance with regulations, CSR policies, business ethics and all legal obligations. We seek to protect our environment and employees so we may provide the highest level of customer service possible.

We hold several certifications relevant to our industry. These include:

  • Certification stating Critical Power Supplies is dedicated to keeping employees safe and healthy while at work
  • Accredited in ensuring Contractors Health and Safety Assessment Scheme
  • We pride ourselves on possessing strong communication skills both inside and outside the company. Internally, we work to make sure all ideas and processes are successfully communicated to everyone, so all goals are reached, and deadlines met in a timely manner. Means of communication include: Newsletters distributed company-wide
  • Emails
  • Team briefings
  • Regular meetings
  • ICT networks


This encourages staff to get involved in our programs and initiatives while raising awareness about our current offerings as well as future endeavours.

We also take care to communicate our products, services, and activities externally through multiple channels, ensuring outreach to the largest audience possible. These include our website, social media, brochures and other online avenues. We seek to educate customers on our products and services in an engaging and meaningful way, sending the overall message we have their best interest in mind and building lasting company-customer relationships.

Join Our Team

Want to work for a company where you feel valued? Interested in being a part of cutting edge technology that helps industries thrive? If you are talented, knowledgeable and have experience, get in touch. We’re always seeking highly-skilled, motivated individuals to join our team.

As a leading UK supplier with years of experience in our industry, we seek the best and brightest who want to make a difference in lives around the world. If you enjoy a challenge while working in your specialised area to provide superb quality service to customers, then the Critical Power Supplies team might be right for you.

Contact us today to learn more about the available opportunities and how you can apply. We look forward to hearing from you!