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Data Centres Energy Efficiency

Published by Jason Koffler on 13 January 2014

This Code of Conduct has been created in response to increasing energy consumption in data centres and the need to reduce the related environmental, economic and energy supply security impacts. The aim is to inform and stimulate data centre operators and owners to reduce energy consumption in a cost-effective manner without hampering the mission critical function of data centres. The Code of Conduct aims to achieve this by improving understanding of energy demand within the data centre, raising awareness, and recommending energy efficient best practice and targets.

This Code of Conduct is a voluntary initiative aimed to bring interested stakeholders together, including the coordination of other similar activities by manufacturers, vendors, consultants and utilities. Parties signing up will be expected to follow the intent of this Code of Conduct and abide by a set of agreed commitments.

AIMS AND OBJECTIVES – To minimize energy consumption of data centres.

This Code of Conduct is a “multipurpose” document, allowing different stakeholders to commit to improve efficiency in their own areas of competence. The primary target of this Code of Conduct is the data centre owner / operator, who is encouraged to commit to undertake and implement energy efficient solutions in existing or new data centres, whilst respecting the life cycle cost effectiveness and the performance availability of the system.

The Code of Conduct aims to:

• Develop and promote a set of easily understood metrics to measure the current efficiencies and improvement going forward in conjunction with other industry thought leadership fora.
• Provide an open process and forum for discussion representing European stakeholder requirements.
• Produce a common set of principles to refer to and work in coordination with other international initiatives
• Raise awareness among managers, owners, investors, with targeted information and material on the opportunity to improve efficiency4. Suppliers of efficient services and equipment, as well as other organisations5 can become allied in and endorsers of these targeted campaigns.
• Create and provide an enabling tool for industry to implement cost-effective energy saving opportunities
• Develop practical voluntary commitments which when implemented improve the energy efficiency of data centres and in so doing minimise the TCO.
• Determine and accelerate the application of energy efficient technologies.
• Foster the development of tools that promote energy efficient procurement practices.
• Support procurement, by providing criteria for equipment (based on the Energy Star Programme specifications, when available, and other Codes of Conduct6), and best practice recommendations
• Monitor and assess actions to properly determine both the progress and areas for improvement.
• Set energy efficiency targets, for public and corporate data centre owners and operators (targets are differentiated according to the size and status of existing data centres, the geographical location, the return on investments, etc).

Provides reference for other participants. The values of the Code of Conduct goes beyond the number of companies that sign and commit themselves, as the principles can be implemented also by other companies, which may not decide to make a public commitment. The existence of the European Code of Conduct introduces targets and guidelines which are open to every data centre.

The Code of Conduct is addressed primarily to the Data Centre Owners and Operators which may become Participant, and secondly to the supply chain and service providers which may become Endorsers.

The Code of Conduct is:
• flexible and open, so as to be applicable to the great variety of data centre situations;
• sufficiently precise to ensure that companies that carry out the commitment will achieve a significant part of potential energy savings, which are monitored and reported in a transparent manner
• adaptable to the large variety of national efficiency programmes, climates and energy infrastructures The Code of Conduct will be continuously developed and updated in consultation with stakeholders to follow technological development.

Posted by Jason Koffler 13/01/2013 in response to customer requests for information on Datacentres and Code of Conduct